Read the book Hacking Growth with the Startup Growth Club, then ask the authors about it

TL;DR
  • We’re hosting a group read for Hacking Growth that anyone can join
  • We’re reading the book in 4 parts, 1 part per week, and discussing each part at the end of the week
  • The author, Sean Ellis, is joining us at the end to take questions
  • Our discussion group is on Goodreads (Join link)

Origin Story

Internally at Upfocus, we’ve done a few book clubs. Our basic approach was to read a book in 4 parts, one part per week. Then, we’d discuss each part at the end of the week on a video call. Reading together was motivating. And, discussing each part allowed us to get more out of the book. It was much better than quickly plowing through a book by ourselves. But, at the end, there were always a few things that we wished we could learn more about from the author.

It got me thinking. If we got more people to join us for the reading, and made a big deal out of it—we might be able to get authors to join us at the end so we could ask them our questions. How cool would that be?!

Well, you’ll have a chance to tell us how cool it is or not, because we’re doing it!

Introducing Startup Growth Club

A book club + Ask the Author event

This book club is for anyone who loves to learn more about growing a startup. Here’s how we learn together:

  1. Every other month we choose a book that we’ll read together as a group.
  2. At the end of each week, we’ll have a live show where we’ll discuss the chapters from that week.
  3. At the end of the month, we’ll have the author join us for an “Ask me Anything” session.

We’re a relaxed, group of startup enthusiasts who just want to have fun learning more about how to succeed. Some of us are curious about starting a company. Some are starting one for the first time. Some are serial entrepreneurs. No matter who you are, we’d love to have you join us for the show, comment in discussion board, or just enjoy seeing what other people have shared.

Our first book is Hacking Growth

Hacking Growth is a practical toolkit that teams and companies in all industries can use to increase their customer base and market share. It walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and “spaghetti-on-the-wall” approaches with more consistent, replicable, cost-effective, and data-driven results.

Hacking Growth has been translated into 16 languages and remains a best seller in the USA and around the world.

About the Sean Ellis

Sean Ellis is credited with coining the term “growth hacking”. He also introduced the ICE Prioritization Framework, and developing the widely popular Product/Market Fit survey. These are all part of the toolkit he used to help launch and grow several well-known startups including Dropbox, Eventbrite, LogMeIn and Lookout – each now worth billions of dollars and accelerate growth at established companies such as Microsoft, eBay and Intuit. Sean’s work has been featured in The Wall Street Journal, WIRED, Fast Company, Forbes, The Sydney Morning Harland and on the MSNBC television network.

Add to your calendar 👇

Our reading schedule is below.

May 1-6

  • Reading chapters 1 and 2
  • Live group discussion on Friday, May 6th at 10am PDT (Show link)
    • We’re using Zeacon for the show, which is like Clubhouse but with video. You won’t have to be seen on the show unless you raise your hand.

May 7-13

  • Reading chapters 3 and 4
  • Live group discussion on Friday, May 13th at 10am PDT (Show link)
    • We’re using Zeacon for the show, which is like Clubhouse but with video. You won’t have to be seen on the show unless you raise your hand.

May 14-20

  • Reading chapters 5 and 6
  • Live group discussion on Friday, May 20th at 10am PDT (Show link)
    • We’re using Zeacon for the show, which is like Clubhouse but with video. You won’t have to be seen on the show unless you raise your hand.

May 21-27

  • Reading chapters 7, 8, and 9
  • Live group discussion on Friday, May 27th at 10am PDT (Show link)
    • We’re using Zeacon for the show, which is like Clubhouse but with video. You won’t have to be seen on the show unless you raise your hand.

May 31

  • Ask The Author on Tuesday, May 31st at 10am PDT (Show link)
    • We’re using Zeacon for the show, which is like Clubhouse but with video. You won’t have to be seen on the show unless you raise your hand.

For more details or to discuss the book with others, check out our discussion group on Goodreads (Join link)

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